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So time went by, and I was pleased to see that the trend hadn't continued. And then a new show was being promoted:
Sure, the number 3 looks like an E...upside down on a calculator. Again, I see what they're trying (especially since the name of the show is Numbers after all), but I think it looks stupid. They could turn it around at least so it looks like the letter it's a placeholder for. That's what The Nine on ABC did, and I'm much happier with their execution:
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See? It just looks like a lower-case e if you're not paying attention to get the wordplay. Don't shove a 7 in my face and tell me that I have to use it as a v.
This all came up because I saw a new Adidas ad that asked me if I "believe in 5ive." I'm assuming if you've read this far, you'll probably know how I felt about that new campaign. The thing is, a 5 actually does resemble a letter - AN S! It looks nothing like an F. Let's try something: Can you spot the 5 in the sequence below?
FFFFFFFFF5FFFFFFFFFF
Did you find it? Nicely done, gentle reader. I know the fate of the world doesn't rest on such trivial matters as this, but it still pisses me off. What's next for these wrong-character characters? A 6 looks like a G, 1s could easily be Ls, and 8s have been spelling BOOBLESS on calculators for decades. Those are too accurate though - I'm waiting for that brave marketer to say, "Hey guys, we could use a 2 in the title of our new show, Tomorrow." "Oh," they'll say, "like 2morrow?" "No," he'll reply with an air of damn-I'm-awesome-ness, "we'll use it as the M!"
I hate that guy.
I can't write more now; I'm too fixated on wanting to beat up that TO2ORROW guy. I hate that guy.
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